We’re a firm of CAs. Not a piece of software.
Your file is read by a qualified Chartered Accountant. Your questions are answered by the same person all year. Your tax outcome is owned by a human you can call. That’s the whole pitch.
What we believe about Indian tax & compliance work.
For the last decade, the tax-and-compliance industry in India has been racing toward automation. Big platforms have built impressive software that helps you self-file your return, register your company, file your trademark. The pitch: “Why pay a CA when you can do it yourself in 10 minutes?”
It’s a fair pitch for the simplest cases. If you have one Form 16 and standard deductions, you genuinely don’t need us. The income tax portal itself is decent. Use it.
But here’s what nobody tells you: the simple cases aren’t where the money is being lost. The lost money is in the ₹40,000 deduction you didn’t know existed, the regime switch that saved a senior employee ₹70,000, the capital gains exemption claim that needed proper Form 67 drafting, the trademark objection that abandoned for lack of a 30-day response, the OPC that should have been a Pvt Ltd before it took on co-founders.
These cases need judgment. Not better software. A CA who’s seen 200 similar cases knows what the assessing officer will challenge before you file. A CA who tracks 50 startups knows when to incorporate as Pvt Ltd vs LLP based on funding plans. A CA who’s defended scrutiny knows what evidence to keep before the notice arrives.
That’s the gap we fill. We’re not anti-technology — we use software extensively to track filings, manage documents, run computations. But the client-facing surface is always a qualified human. That’s a deliberate choice, not a missing feature.
How we got here.
A short history of ApplyLegal — what we built, what we learned, what we’ve become.
Founded as a practising CA firm
Started as a traditional CA practice serving individual clients and small businesses. ITR filing, audits, GST registration — the classic CA-firm work. Direct client relationships from day one. [VERIFY founding year and circumstances with real details]
Expansion into corporate advisory
Started taking on company incorporation, secretarial compliance, and post-incorporation work. Built repeatable processes around MCA filings, ESOPs, share allotments. The startup ecosystem in India was exploding — most needed a real CA, not a chat bot.
Project finance & debt syndication
Added project finance and debt syndication advisory — building TEV reports, banker presentations, working capital assessments, term-sheet negotiation. Started seeing clients move from “just filing my ITR” to relying on us for the entire compliance & financial-advisory stack.
Brand consolidation as ApplyLegal
Consolidated all service lines under the ApplyLegal brand. Goal: be the single trusted firm a founder, a salaried professional, or a small-business owner can rely on for every tax-and-compliance need — without ever being routed through a chatbot.
Where we are today
Serving clients across India with a small, focused team. Filing returns, registering companies, defending notices, advising on tax structures, syndicating debt. Still the same operating principle: a qualified CA reads every file, answers every question, owns every outcome.
Four practice areas. One team.
We’re deliberately focused on the work where individual judgment compounds — and where one CA owning your file across the year creates more value than any platform can.
Direct Tax
ITR filing, tax planning, advance tax, notice response, scrutiny representation, ITR-U for prior years.
Corporate Advisory
Company & LLP incorporation, MCA compliance, ESOP setup, FDI advisory, secretarial work.
Intellectual Property
Trademark search, application, examination response, opposition handling, Madrid Protocol filings.
Project Finance
Debt syndication, TEV reports, banker presentations, working capital assessment, term-sheet review.
How we work, in three rules.
These aren’t marketing taglines. They’re the operating principles we hire to, train against, and refund clients over.
The same CA stays on your file.
You don’t get bounced between specialists. The CA who filed your ITR is the same one who responds when you get a notice in October. They know your facts, your history, your tendencies. That continuity is what makes good tax advice possible.
Fixed fees, quoted upfront.
We give you a clear all-inclusive quote before any work begins. No hourly billing, no scope-creep invoicing, no “expedite charges”. If our quote turns out to underestimate the work, that’s our problem — not your invoice.
We tell you when you don’t need us.
If your case is genuinely simple (salary, Form 16, standard deductions), we’ll tell you to use the income tax portal directly and save the fee. Our retention strategy is being honest, not upselling. The clients who come back for years are the ones we sent home in year one.
The people on your file.
A small focused team rather than a call-centre of paralegals. Every engagement is led by a qualified CA. [VERIFY all team details — names, credentials, ICAI membership numbers, specializations, bios should be replaced with real team members]
Prannay Jain
Leads project finance, debt syndication, and corporate advisory engagements. Builds the firm’s financial-modelling practice — TEV reports, banker presentations, working capital assessments — alongside the day-to-day tax-and-compliance work. [VERIFY full bio]
ICAI membership: [VERIFY membership number]
[Senior CA Name]
Leads the direct-tax practice — ITR filing, scrutiny representation, notice response, ITR-U for prior years. Handles complex capital gains, foreign income, ESOP/RSU cases. [VERIFY full bio]
ICAI membership: [VERIFY membership number]
[CS / CA Name]
Leads corporate advisory — company & LLP incorporation, MCA compliance, ESOP setup, FDI structuring, secretarial work. Oversees the post-incorporation compliance retainers. [VERIFY full bio]
Memberships: [VERIFY ICAI / ICSI numbers]
Credentials & memberships.
ICAI Member Firm
Institute of Chartered Accountants of India [VERIFY firm registration]
Professional Indemnity Insured
Coverage on all engagements [VERIFY policy details]
4.8/5 client rating
Based on 500+ engagements [VERIFY]
Pan-India practice
Clients across [VERIFY states served]
Have a tax or compliance question? Talk to a CA.
15-minute free consultation. No obligation. We’ll either solve your problem on the call, give you a clear written quote, or tell you you don’t need us. WhatsApp +91 97785 22222.
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